Overview

• Malia Obama directed two Nike videos for A’ja Wilson’s first signature shoe, the A’One, highlighting her career and community ties.
• One video reimagines the playground rhyme 'Miss Mary Mack' to honor Wilson’s achievements, featuring a playful interaction with a young girl.
• The second video showcases an interview with Wilson at Big T’s Bar-B-Que in her hometown of Columbia, South Carolina.
• Cameos in the campaign include Wilson’s college coach, Dawn Staley, underscoring Wilson’s journey and mentorship.
• The A’One Pink A’ura colorway officially launches on May 6, marking a milestone in Wilson’s growing influence in women’s sports branding.