Overview

• MMPRC officially named Katrina Kaif as global ambassador to front the Sunny Side of Life campaign.
• Her appointment follows a 33% drop in Indian tourists triggered by derogatory comments from Maldivian ministers last year.
• The Summer Sale campaign offers exclusive deals across luxury resorts, boutique guesthouses and family accommodations.
• The announcement precedes Prime Minister Narendra Modi’s planned visit to the Maldives in July 2025.
• By June 7, the Maldives had welcomed one million tourists and officials expect Kaif’s global appeal to sustain growth and mend ties with India.