Malaysia's Proton Unveils First Locally Made Electric Vehicle

The e.MAS 7 SUV aims to accelerate Malaysia's push for electric vehicles to comprise 20% of new car sales by 2030.

Proton, a Malaysian automaker partly owned by China's Geely, launched its first electric vehicle, the e.MAS 7 SUV, in Kuala Lumpur.
The e.MAS 7 is available in basic and premium models, priced between 105,800 and 123,800 ringgit (approximately $23,700 to $24,674).
Malaysia's government has set a target for electric and hybrid vehicles to account for 20% of new car sales by 2030, with EV sales already rising 112% in the first half of the year.
Prime Minister Anwar Ibrahim expressed hopes for greater local manufacturing and involvement in EV production during the launch event.
Proton's move adds competition to a growing market in Malaysia, which already includes Tesla, BYD, and Stellantis in partnership with Leapmotor.