Overview

• The Farmley report unveiled at the Indian Healthy Snacking Summit shows 60% of consumers now choose makhana as their go-to superfood.
• Nearly 45% of snackers prefer portable formats such as energy bars and dry fruit-based desserts to suit urban lifestyles.
• Roasted and flavoured dry fruits lead savoury snack preferences at 36%, followed by makhana at 19% and traditional options like chips (14%), namkeen (10%) and multigrain treats (9%).
• Gen Z and millennials order packaged snacks online at nearly twice the rate of older consumers, fueling the rise of D2C brands and influencer-driven sales.
• The Union Budget 2025–26 establishes a Makhana Board in Bihar to support growers and scale production for rising domestic and export demand.