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MakeMyTrip Debuts Multilingual AI Trip-Planning Assistant Myra

Myra’s beta launch offers travel planning in English and Hindi with user feedback set to guide broader language support, semantic search, multimedia AI features.

Overview

  • Myra integrates into MakeMyTrip’s platform for end-to-end service across flights, hotels, ground transport, holidays, visas and foreign exchange support.
  • The assistant operates on a custom multi-agent AI framework combining in-house language models with planning, scheduling and verification systems.
  • Users engage with Myra via voice or text to receive personalized recommendations, real-time pricing and inventory updates.
  • MakeMyTrip’s AI journey began in 2017 and added generative AI to its core in 2023, with Myra described as its most ambitious technology build yet.
  • Future updates will expand Myra beyond English and Hindi to additional Indian languages and introduce semantic search and multimedia interaction capabilities.