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Majorca Hoteliers Launch “Tourist, Go Home Happy” Campaign After Vandalism Video Emerges

Local booking trends show domestic visitors dominating reservations despite intensifying anti-tourism demonstrations.

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Overview

  • Footage released July 17 shows ARRAN activists vandalizing Palma’s Regional Ministry of Tourism and burning effigies of President Marga Prohens, Tourism Minister Jaume Bauzà and prominent hoteliers.
  • The Hotel Federation of Majorca unveiled a “Tourist, go home happy. Be happier returning to Majorca soon” billboard drive to reassure UK visitors and counter anti-tourism sentiment.
  • Majorca hotel owners issued UK tourists a concise 10-word warning after the “horror” anti-tourism video circulated online.
  • Travelgate data indicate stable booking patterns with Spaniards accounting for 55.6 percent of reservations, British tourists 18.3 percent and last-minute bookings making up 11.4 percent of the total.
  • FEHM representatives cautioned that a radical minority’s protests exploit overcrowding and housing shortages to stoke public safety fears, threatening years of tourism development.