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Majorca Hospitality Pleads for Tourists as Anti‑Tourism Protests Hit Summer Trade

Trade groups are urging government intervention to counter protest messaging.

Overview

  • CAEB says performance has lagged since May and businesses are banking on September to recover part of the season.
  • Adopuma reports about a 20% year‑on‑year drop in July for beach bars, parasol hire and water‑activity operators, with occupancy staying weak in August.
  • Restaurant takings are estimated to be down around 15% even as official data show average spend per visitor in Majorca rose 1% to €1,403.
  • Authorities and industry leaders say confrontational tactics — from blocking hotel access to confronting diners and water‑pistol incidents — have made visitors feel unwelcome, with police intervening in one Palma clash.
  • Business groups are pressing for price caps, counter‑messaging and affordability measures, while some operators also cite nightlife restrictions and a shift of holidaymakers to other destinations.