Major U.S. Retailers Scale Back Public DEI Programs While Maintaining Some Efforts Privately

Companies like Target, Amazon, and Tractor Supply have publicly reduced diversity initiatives but continue certain internal and external commitments behind closed doors.

• Retailers such as Target, Amazon, and Tractor Supply have publicly rolled back diversity, equity, and inclusion (DEI) programs, citing political and legal pressures.
• Despite public announcements, these companies are reportedly maintaining internal DEI efforts, including employee resource groups and selective sponsorships for underrepresented communities.
• The rollback follows increased scrutiny, including legal threats from U.S. Attorney General Pam Bondi and political criticism from figures like President Trump.
• Some advocacy groups and individuals have rejected sponsorships or partnerships with these companies, criticizing their perceived retreat from public DEI commitments.
• Other corporations, like Apple and Costco, have chosen to retain DEI programs, facing shareholder votes and external pressures to curtail such initiatives.

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