Overview
- Target set its lowest price yet with a bundle under $20 that feeds four, includes a Good & Gather turkey priced at 79 cents per pound, and is available for delivery, Drive Up, or pickup in the continental U.S.
- Amazon introduced a $25 package for five featuring an 8‑lb Butterball turkey, premade sides, and a choice of pie, available to order Nov. 12–27 with pickup or same‑day options in some areas.
- Walmart’s one‑click basket costs about $39.92 to feed 10 with a 13.5‑lb Butterball and 20+ items, runs through Dec. 26, and features turkey at 97 cents per pound; Aldi offers $40 for 10, Lidl is under $36 for 10, and Sam’s Club sells a pre‑cooked feast for about $100 for 10.
- The Wells Fargo Agri‑Food Institute estimates the consumer cost of a traditional Thanksgiving menu is down roughly 2%–3% from last year, helped by private‑label pricing and retailer promotions.
- Turkey pricing signals are mixed, with USDA projecting about $1.32 per pound for 2025 and Purdue estimating $2.05 for November, while SNAP benefits are only partially funded with unclear timing, increasing reliance on discounted bundles for vulnerable households.