Major online platforms form coalition to combat fake reviews and establish trustworthy review standards

Amazon, Tripadvisor, Glassdoor, Expedia, Booking.com, and Trustpilot have formed the Coalition for Trusted Reviews to protect access to reliable consumer reviews.
The coalition aims to develop best practices for hosting online reviews, identify fake reviews, and share information about fraudulent review activities.
Brokers often solicit fake positive reviews for money through social media and messaging platforms.
The US Federal Trade Commission has proposed rules prohibiting and penalizing businesses for fake reviews.
The coalition plans annual conferences to coordinate efforts against fake reviews and build consumer trust in online reviews.