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Major Online Marketplaces Fail to Meet EU Digital Services Act Transparency Rules

Germany’s consumer association found that none of 30 sampled product pages displayed all required seller, product or safety information, prompting marketplaces to promise stronger enforcement.

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Overview

  • One year after the Digital Services Act took effect, none of the 30 product listings audited by the VZBV complied fully with transparency obligations
  • Essential seller information such as complete telephone numbers appeared in just over half of listings and was entirely absent on Shein, Wish and Zalando
  • Safety and warning instructions frequently lacked or were unclear and many listings showed shop names that differed from registered company names
  • Otto and Kaufland affirmed adherence to legal requirements and MediaMarkt and Zalando announced plans to strengthen their compliance checks
  • Consumer advocates warn that missing contact and safety data leave buyers unable to identify liable parties and urge regulators to enforce stricter platform accountability