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Major Food Brands Commit to Ditch Synthetic Dyes as Candy Industry Resists

FDA revocations of Citrus Red No. 2 and Orange B approvals along with new natural color certifications underscore HHS’s plan to eliminate artificial dyes by 2026.

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Overview

  • Nestlé, ConAgra, Kraft Heinz, General Mills and PepsiCo have pledged to remove petroleum‐based synthetic dyes from their U.S. products by the end of 2026 under HHS Secretary Robert F. Kennedy Jr.’s voluntary framework.
  • Mars and other confectionery makers say they will not eliminate artificial colors without federal mandates, citing limited natural alternatives and higher costs.
  • The FDA has launched formal revocations for Citrus Red No. 2 and Orange B and approved three plant‐based dyes to accelerate industry reformulation.
  • Red Dye No. 3 remains on track for a mandatory ban on Jan. 15, 2027, following FDA findings of its link to cancer in animal studies.
  • Texas will require warning labels on foods containing certain additives, including synthetic dyes, starting in 2027 and West Virginia will ban most artificial dyes beginning in 2028.