Overview

• Amtrak, Google, Target, and other major companies have announced significant reductions in or eliminations of their diversity, equity, and inclusion (DEI) programs in recent weeks.
• President Trump issued executive orders targeting DEI initiatives across federal agencies and encouraging legal action against private entities that maintain such programs.
• Some companies, like Costco, Apple, and the NFL, have publicly reaffirmed their commitment to DEI, citing business and cultural benefits despite political and shareholder pressures.
• Experts note that while some corporations are rebranding or quietly maintaining DEI efforts internally, others are scaling back due to legal risks and shifting political dynamics.
• Consumer reactions have been mixed, with some boycotting companies rolling back DEI, while others advocate continued support for diverse brands and initiatives.