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Major Companies Scale Back Public DEI Initiatives Amid Legal and Political Pressures

While companies like Target and Amazon publicly reduce diversity efforts, some quietly maintain internal programs and support for marginalized groups.

A shelf highlighting products by Black-owned businesses during Black History Month is shown in a Target located in Atlantic Terminal Mall in the Brooklyn borough of New York, U.S., February 18, 2025.   REUTERS/Arriana McLymore/File Photo
(AP Illustration / Peter Hamlin)
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Overview

  • Several large U.S. companies, including Target, Amazon, and Walmart, have publicly reduced or ended diversity, equity, and inclusion (DEI) programs following legal threats and political scrutiny under President Trump's executive orders.
  • Many companies cite legal risks, such as potential lawsuits and investigations, as reasons for rolling back DEI policies, particularly after the Supreme Court's 2023 ruling on affirmative action in higher education.
  • Despite public announcements, some firms reportedly continue to support DEI-related initiatives privately, including resource groups for underrepresented employees and sponsorships of cultural events.
  • Critics argue that DEI programs are discriminatory and economically detrimental, while advocates emphasize their role in addressing systemic inequities and promoting inclusivity.
  • The rollback reflects a broader trend of companies navigating competing pressures from legal risks, shareholder demands, and commitments to corporate values.