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Major Chains Roll Out App-Based Deals Ahead of National Ice Cream Day

App-based offers extend beyond July 20 to keep customers engaged through a week of free treats, discounts, sweepstakes.

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Overview

  • Dairy Queen Rewards members can redeem a free Dilly Bar with any purchase of $1 or more through the DQ app from July 14 to 20, including on National Ice Cream Day.
  • Wendy’s is offering a free small Frosty to app users with any purchase on July 20.
  • On July 20, 16 Handles app users can claim a free treat worth up to $5 and Burger King Royal Perks members will receive a free soft-serve with a $1 purchase.
  • Brands such as Cold Stone Creamery, Baskin-Robbins and Dunkin’ have launched app-based discounts and bonus rewards that run through July 26.
  • Delivery services and snack retailers are participating in the promotions, with DoorDash offering $5 off two Ben & Jerry’s pints via grocery delivery July 17–23 and Dippin’ Dots hosting timed free mini cup giveaways at 120 locations on Sunday.