Overview

• Ford, Harley-Davidson, and Lowe's are among firms reversing their diversity, equity, and inclusion commitments.
• Robby Starbuck, a conservative activist, has led campaigns against 'woke' policies, influencing corporate decisions.
• Companies fear backlash similar to Bud Light's sales decline after a controversial marketing campaign.
• Legal challenges and Supreme Court rulings have prompted businesses to reassess their DEI strategies.
• Some experts argue that abandoning DEI initiatives may harm employee engagement and retention.