Major Brands Return to Advertising on Elon Musk's X Platform

Disney, Comcast, and others resume ad spending on X after a yearlong boycott linked to content controversies.

Several major companies, including Disney, Comcast, and Warner Bros. Discovery, have resumed advertising on X, the platform owned by Elon Musk, after a significant drop in ad spending last year.
The boycott began when brands pulled ads due to concerns over antisemitic content and hate speech, leading to a 98% decrease in ad revenue for X.
The return of advertisers comes shortly after Donald Trump's re-election, with some analysts suggesting brands are aligning with Musk and Trump due to their influence.
Despite the resumption of ad spending, the current investment is substantially lower than pre-boycott levels, indicating ongoing caution among advertisers.
There is speculation that X's future as a platform for advertisers could be challenged by emerging alternatives like Bluesky, which is gaining attention for its ad-free model.