Major Brands Resume Ads on Elon Musk's X After Trump Victory

Despite a significant drop in ad spending, companies like Disney and Comcast return to the platform following Donald Trump's election win.

Disney, Comcast, IBM, and others have resumed advertising on X, formerly Twitter, though at much lower levels than before.
The return of advertisers follows the election of Donald Trump, with Musk's close ties to the president-elect seen as a factor.
Ad spending on X from major brands fell 98% in 2024 compared to the same period in 2023 due to concerns over antisemitic content.
X's overall ad revenue dropped 29% year-over-year, with new advertisers like Karma Shopping stepping in to fill the gap.
Despite the return of some advertisers, X continues to face challenges with brand safety and user departures post-election.