Overview

• Thirty-nine percent of corporate executives surveyed by Gravity Research plan to scale back visible Pride Month engagements this year.
• Anheuser-Busch, Booz Allen Hamilton, Citi, Comcast, Diageo, Garnier, Lowe’s, Mastercard, Nissan, PepsiCo, PricewaterhouseCoopers and Skyy Vodka have cut or paused funding for Pride events.
• Target is stocking Pride merchandise only in select stores while offering its full collection online and sponsoring major events quietly.
• Sixty-five percent of companies are developing strategies to address potential consumer boycotts and conservative activist pressure.
• Most corporations continue internal LGBTQ+ initiatives and recruitment programs despite scaling back public-facing Pride activities.