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Major Baby Food Brands Commit to Changes After BBC Exposes Nutritional Failings

BBC Panorama's investigation reveals high sugar levels and insufficient nutrients in baby food pouches, prompting brands to pledge reforms in age guidance and sugar reduction.

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Overview

  • BBC Panorama tested 18 baby food pouches from leading brands, finding excessive free sugars and insufficient levels of iron and vitamin C.
  • Some products, such as Ella's Kitchen Bananas and Apples, contained over four teaspoons of sugar—exceeding daily recommendations for infants.
  • Savoury pouches often lacked essential nutrients, with some providing less than 5% of infants' daily iron requirement despite containing meat.
  • Brands marketed products to babies as young as four months, contradicting NHS and WHO advice to introduce solids no earlier than six months.
  • Following the investigation, companies announced plans to revise age recommendations and reduce sugar content, though experts call for mandatory regulations.