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Major Automakers Reject Apple’s CarPlay Ultra as Only Aston Martin Signs On

Manufacturers view the system’s deep integration as a threat to their control over vehicle data, undermining brand software identity.

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CarPlay Ultra
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Overview

  • CarPlay Ultra launched in May 2025 after three years of development with only Aston Martin models offering it so far.
  • Financial Times reports show Mercedes-Benz, Audi, Volvo, Renault and Polestar declined to integrate the system, citing excessive access and influence over vehicle functions.
  • Porsche’s chief designer Michael Mauer confirmed that CarPlay Ultra will be integrated into upcoming models.
  • Hyundai, Kia and Genesis are weighing future integration, Jaguar Land Rover continues evaluations and Ford along with Nissan’s Infiniti brand have no immediate plans for the system.
  • Aston Martin set strict data-exchange limits to retain all vehicle information within its own infotainment system and preserve physical controls.