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Major Advertisers Warn Elon Musk's 'Racist Rhetoric' and Hate Speech on Twitter Threaten Their Brands

  • Executives at top brands said Musk's leadership of Twitter has allowed hate speech and extremism to flourish, compromising brand safety.
  • Musk's own controversial comments on race were cited as concerns ahead of his appearance at a marketing conference.
  • Twitter has lost more than half its top advertisers since Musk took over as CEO in October.
  • Advertisers urged Musk to take responsibility for the harm caused by hate speech on Twitter and make changes to win back brands.
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