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Maitreyi Ramakrishnan Leads Fable & Mane’s 2026 Global HoliRoots Campaign

The actor foregrounds a lifelong Ayurvedic hair‑oiling ritual to highlight the brand’s South Asian roots.

Overview

  • Interviews published Jan. 14 confirm Ramakrishnan as the face and narrator of Fable & Mane’s 2026 “Where All Rituals Begin” campaign for HoliRoots hair oil.
  • The campaign film was shot in India and follows her gathering herbs and hand‑crafting the oil, marking her first visit to Mumbai.
  • She describes a twice‑weekly oiling routine using HoliRoots, massaging her scalp with a wide‑tooth comb and leaving the oil on for at least 20 minutes or overnight.
  • Between washes she applies small amounts to her ends, rinses with shampoo or a purifying scrub when needed, and adds light post‑wash oil for shine.
  • She praises the brand for crediting Ayurveda’s South Asian origins and says she would only cut her long hair into a bob for a significant role.