Overview

• The house unveiled the campaign on August 28 via Instagram, naming Cyrus the face of its AW25 Avant-Première collection.
• Roversi’s moody portraits present the artist stripped back or nude with white body paint that references the label’s white-overpaint technique from 1989.
• Several images obscure Cyrus’s features to nod to Margiela’s heritage of anonymity despite the move to a single celebrity face.
• Looks highlight core codes such as deconstructed tailoring, second-skin layers, Tabi boots, and new interpretations of the 5AC bag.
• The collection emphasizes a pre-worn, handed-down aesthetic with crinkled, faded, and mended finishes described by the brand.