Overview
- The Imtiaz Ali film opened modestly on June 12 with an estimated ₹1.15 crore net but began gaining traction in its second week as word-of-mouth spread.
- Following the second Sunday (June 21), the film recorded its biggest single‑day haul of about ₹5.5–5.75 crore net, a dramatic jump from its opening day that trackers and trade outlets highlighted.
- Trade tracker Sacnilk and industry reports put the India net at about ₹24.25 crore by Day 10, rising to roughly ₹26.75 crore on Day 11 and to around ₹29.8–29.9 crore by Day 12.
- Exhibitors and distributors responded by adding shows and expanding screen counts while Imtiaz Ali personally visited theatres in multiple cities to thank audiences, moves that reinforced midweek holds.
- The film’s late surge is being read as evidence that strong storytelling and organic audience advocacy can revive a title after a weak opening and may encourage exhibitors to support similar mid‑budget films.