Overview
- Maimará, in Jujuy’s Quebrada de Humahuaca, topped a field of about 270 candidates from 65 countries in the UN tourism program.
- Argentina recorded multiple honors, with Colonia Carlos Pellegrini also taking the top distinction and San Javier and Yacanto receiving special mentions.
- Officials and jurors pointed to the village’s strong cultural identity and striking setting, including the multicolored Paleta del Pintor.
- Recent tourism growth has been driven by the Tren Solar, expanding lodging and food ventures, local festivals, and high‑altitude viticulture.
- The community will celebrate the award with a public festival on November 23 featuring music, artisans, producers, and regional cuisine.