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Mahomes and Messi Lead Adidas’s ‘You Got This’ Campaign

The 45-second spot captures a friendly treadmill rivalry with behind-the-scenes jersey trading to underscore mutual belief.

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Overview

  • The ad dramatizes Mahomes and Messi challenging each other on treadmills, highlighting their competitive camaraderie.
  • The opening sequence features Brittany Mahomes working out alongside Antonela Roccuzzo at GEHA Field’s training area.
  • Mahomes described the campaign as a reminder that success depends on people who believe in you and push you to improve.
  • The campaign’s tagline “We all need someone to make us believe. You got this” reinforces the theme of mutual support.
  • After filming, the two stars swapped autographed jerseys, celebrating their off-camera friendship.