Overview

• On July 6, Mahindra posted on X that Kadamakkudy ranks among the world’s most beautiful villages and said he plans to visit in December during a Kochi business trip.
• The post has garnered thousands of likes and over a hundred comments, quickly going viral on the platform.
• Kadamakkudy comprises 14 islands fringed by backwaters, paddy fields, mangroves and traditional fishing communities.
• A senior Kerala Tourism Department official said his visit could spotlight sustainable tourism practices and support balanced growth in the region.
• His 2023 mention of Kollengode similarly spurred a steady influx of tourists, underscoring his influence in promoting offbeat destinations.