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Mahindra Brings Dolby Atmos to XUV 3XO, a First for an SUV Under Rs 12 Lakh

Deliveries of the Atmos-equipped variants are slated for mid-September, signaling a push to make premium audio mainstream.

Mahindra XUV 3XO
XUV 3XO REVX

Overview

  • Atmos is rolling out across the REVX A, AX5L, AX7 and AX7L variants of the XUV 3XO.
  • The system uses a six-speaker setup tuned for the cabin, with the AX7L adding a subwoofer for deeper bass.
  • Gaana is integrated into the infotainment system to provide in-car access to Dolby Atmos Music.
  • Mahindra says deliveries for these Atmos-equipped variants will begin in mid-September 2025.
  • The XUV 3XO becomes the fourth Mahindra series with Atmos after the BE 6, XEV 9e and Thar Roxx.