Overview

• Based on September 2024–August 2025 sales through Croma, Maharashtra accounted for over 25% of iPhone purchases, with Gujarat at 11% and Delhi at 10%.
• Non‑Pro models represented about 86% of sales, while Pro variants contributed roughly 14%.
• Standard and smaller models made up around 87% of purchases, compared with about 12.5% for Plus and Pro Max sizes.
• The 128GB option was the top choice at nearly one‑third of sales, followed by 256GB at 24.4%, with 512GB and 1TB together under 1%.
• Roughly one in five customers traded in an older iPhone, and AppleCare adoption reached about 17% overall, with uptake near 20% among iPhone 16 buyers.