Maharashtra Launches 'Malhar Certification' for Hindu-Run Meat Shops

The initiative aims to promote jhatka meat vendors from the Hindu Khatik community and ensure non-Halal meat availability for Hindus and Sikhs.

Maharashtra Minister Nitesh Rane introduced the Malhar certification to identify and promote meat shops exclusively run by Hindus from the Khatik community.
The certification guarantees meat prepared according to Hindu customs, ensuring it is fresh, clean, free from saliva contamination, and not mixed with other animal meat.
Jhatka meat, where animals are killed instantly without prolonged suffering, is central to the initiative, appealing to Hindus and Sikhs preferring non-Halal options.
The MalharCertification.com portal connects consumers with certified vendors and aims to financially empower Hindu youth in the meat trade.
The initiative reflects growing demand for non-Halal products in India, following similar moves like Air India's shift to non-Halal meals for Hindu and Sikh passengers.