Particle.news
Download on the App Store

Maharashtra Launches ‘Maha-Deva’ Football Programme, Names Tiger Shroff Five-Year Brand Ambassador

The state formalized the initiative with an MoU, launching a rural-to-elite talent pipeline that will select 30 boys and 30 girls through WIFA.

Overview

  • A memorandum of understanding was signed at the Varsha government residence between the School Education and Sports Department, MITRA and Tiger Shroff in the presence of Chief Minister Devendra Fadnavis.
  • The programme targets rural and tribal talent, offering technical coaching, academic support and opportunities for international exposure to selected players.
  • Tiger Shroff will front awareness drives, public events and digital campaigns, with all promotional materials released only after his prior approval.
  • MITRA is exploring an association with Lionel Messi, a potential tie-up that remains unconfirmed.
  • At the signing ceremony, Nahar Group founder Sukhraj Nahar announced a ₹1 crore donation to the Village Social Transformation Foundation, according to the Free Press Journal.