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MAHA Unveils Child Health Plan That Shifts to Nutrition, Marketing Oversight and Research

The strategy follows backlash over earlier errors, signaling compromise with farm and industry groups.

Overview

  • The Make America Healthy Again Commission led by Health Secretary Robert F. Kennedy Jr. released its second report outlining a federal response to rising childhood chronic illness.
  • The plan emphasizes school diet changes such as offering full‑fat milk, a government definition of ultra‑processed food, limits on synthetic food dyes, and creation of an NIH chronic disease task force.
  • It calls for tougher oversight of direct‑to‑consumer prescription drug advertising with focus on children, social media and telehealth, and proposes exploring limits on marketing unhealthy foods to kids.
  • The report declines to pursue new agrochemical restrictions, instead directing EPA efforts toward boosting confidence in reviews, ensuring timely availability for farmers, promoting precision pesticide application, and considering looser pollution rules for some facilities.
  • Critics describe the approach as vague and industry‑friendly after the first report’s fabricated citations, while the new document also flags research on vaccine safety, screen time effects, illegal vaping, infant formula quality, and access to donor human milk.