Overview
- The project will rebuild the site’s mix plant, add advanced blending systems and install new high‑speed lines for products including Twister and Solero.
- Magnum targets roughly a 50% rise in output by 2027 versus 2023 as part of its wider transformation of multiple factories worldwide.
- Company leaders frame the spend as a long‑term UK commitment, with the Minister for UK Investment welcoming the plan as securing the site’s future.
- The Gloucester plant, founded in 1959, is Europe’s second‑largest ice‑cream factory, producing over 600 million items a year and employing nearly 500 people.
- Sustainability goals include a 5% improvement in energy efficiency and a 20% cut in food waste, alongside upskilling programs for engineering and operations teams.