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Magicpin to Link Restaurant Network With Rapido’s Ownly to Challenge Zomato and Swiggy

The partnership aims to scale quickly by pairing merchant discovery with Rapido’s last‑mile fleet.

Overview

  • Reports say Ownly will tap more than 80,000 restaurants nationwide once onboarding is complete.
  • magicpin is expected to access Rapido’s delivery captains in select cities for order fulfillment.
  • Rapido said most restaurants are on-boarded directly, with only a small share coming via partners such as magicpin.
  • Ownly launched in August and is targeting expansion beyond Bengaluru through partnerships and direct sign-ups.
  • Coverage highlights thin margins and execution risk, and notes Zomato’s roughly 15% stake in magicpin and Swiggy’s approved sale of its stake in Rapido’s operator.