Overview

• The DIY “Magical Splash” experiment uses a glass of water, a pinch of turmeric and a phone flashlight to produce a golden glow in a darkened room.
• Users across Instagram, X, YouTube and Facebook helped the trend go viral on June 26 with videos, memes and jokes about possible turmeric shortages.
• Parents are sharing clips of children’s delighted reactions, framing the glowing haldi trick as both fun entertainment and an educational lesson on light and color.
• Creative variations include the “Kanpuriya twist” in Kanpur, where gutka replaces turmeric, alongside memes offering safety tips and playful warnings.
• Some social media users and commentators have criticized the experiment as superstitious or contrary to religious beliefs.