Maggie Smith Stars in Loewe's Spring/Summer 2024 Pre-Collection Campaign

At 88, the two-time Oscar winner surprises as the face of Loewe’s spring/summer 2024 pre-collection, photographed by Juergen Teller and participating alongside other talents such as Dakota Fanning, Greta Lee, and Josh O'Connor.

Maggie Smith, celebrated for her roles in 'Harry Potter' and 'Downton Abbey', is seen in Loewe's spring/summer 2024 pre-collection campaign at age 88, making a distinct shift from the traditional cloaks of her 'Harry Potter' character to high-end fashion.
Renowned German photographer Juergen Teller shot the campaign, capturing Smith along with Dakota Fanning, Greta Lee, and Josh O'Connor in diverse, character-focused images showcasing Loewe's new collections.
The collection features a variety of pieces including 'simple knits, jeans, denim tops and skirts, shearling coats and leather pieces', expressing a sense of 'twisted realism', and includes unique items like the Puzzle Fold tote from a collaboration with Kyoto-based ceramic studio Suna Fujita.
Smith's photos, specifically portraying her in a bold black and white outfit and various poses with Loewe bags, have achieved widespread social media acclaim with celebrities and fans alike praising her versatility and charm in this new field.
The campaign signifies a push towards incorporating age diversity in fashion with Smith being one of the older women to participate, following the trend of older women like tattoo artist Apo Whang-Od appearing on Vogue's cover at 106 and actress Judi Dench gracing British Vogue's cover at 85.