Overview
- Instagram user Aditya Verma posted a February 23 video showing guests abandoning a lavish buffet to queue at a live Maggi noodles counter.
- Maggi’s official Instagram account amplified the trend with a playful “We agree” reply to the post.
- Coverage notes strong engagement on the clip, with one outlet reporting over 15 million views, though figures vary and are not independently verified.
- Wedding planner Megha Kapur frames the frenzy as part of a broader move from performance luxury to hyper‑personalized, late‑night comfort stalls.
- Reports place the scene at a Delhi celebration and highlight nostalgic reactions from users who called Maggi their ‘first love,’ while at least one outlet flags the video as unverified user content.