Overview

• Rep. Nancy Mace's shrill confrontation with a man in an Ulta Beauty store exemplifies the MAGA tactic of turning public outbursts into political theater.
• Stephen Miller escalated his usual on-air intensity during a Fox News segment, reacting to federal judges halting extrajudicial immigration actions.
• Defense Secretary Pete Hegseth's emotional CNN appearance during the ‘Signalgate’ scandal included a voice-cracking defense of his actions.
• The strategy, rooted in Roger Ailes' 1990s transformation of Fox News, aims to 'flood the brain with emotions' to suppress rational critique.
• This bombastic aesthetic combines loud visuals, sensational rhetoric, and emotional appeals to captivate and mobilize Republican supporters.