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MAFS UK's Davide Anica Becomes EveryYouth Ambassador, Shuns Brand Deals to Tackle Youth Homelessness

He is choosing charity work over endorsements to spotlight youth homelessness rooted in his own experience.

Overview

  • The appointment as a celebrity ambassador for EveryYouth was announced on November 18.
  • Anica says he is turning down brand partnerships to use his platform “for something that was bigger than me.”
  • He plans to host a celebrity sleepout to raise funds for the youth homelessness charity and hints at more projects to come.
  • He has already begun meeting young people experiencing homelessness in Surrey through EveryYouth.
  • His advocacy is informed by rough sleeping in Paris at 19 after being rejected for coming out, when he survived on baguettes and took refuge in a 24-hour Starbucks.