Overview
- Madrid’s tourism activity reached €28.569 billion in 2025, up 7% year over year and 47.4% above 2019, contributing 8.7% of regional GDP, according to the Impactur report.
- The sector supported about 317,537 jobs in 2024, or 8.3% of regional employment, with officials highlighting more stable contracts following recent labor reforms.
- Foreign visitors were the main engine: international spending hit €13.886 billion in 2024, nearly 60% above 2019, with average daily outlays of €306 and a 36% rise in overnights versus prepandemic levels.
- Madrid has shifted upmarket since 2019, with five‑star hotel capacity up 10.2% and higher staffing ratios that Exceltur links to improved job quality and productivity.
- Authorities report surging demand for tourist flats among foreigners (+85.5% since 2019) alongside stricter controls that removed 3,000 listings regionally, while nationally a new registry helped cut 15,000 flats and reduced average daily tourist pressure by about 20,000 people.