Overview
- Noche Madrid described the long weekend as outperforming expectations, citing results two to three points above initial projections.
- The sector frames the period as the kickoff to the Christmas stretch, helped by a holiday campaign that began in mid-November.
- Operators stress caution due to restrained consumer spending and say merely matching 2024 results would count as a success.
- Footfall and nighttime activity were especially strong in central hotspots such as Gran Vía, Chamberí and the Salamanca district.
- A Hostelería Madrid survey cited by ABC notes uneven performance, with some venues reporting months of declines while others benefit from the bridge’s timing near Christmas.