Particle.news
Download on the App Store

Madrid Fusión 2026 Unveils Its Most International, Participatory Program

Organizers spotlight customer agency with a new tasting hub.

Overview

  • The congress runs from 26 to 28 January at IFEMA Madrid.
  • The official theme, “El cliente toma el mando,” centers diners as informed protagonists shaping the culinary experience.
  • A new Madrid Fusión Experience space introduces live tastings for more than 150 attendees to transform spectators into participants.
  • The lineup broadens globally with Río de Janeiro as guest destination and Aragón as invited region, drawing chefs from Europe, Asia, and the Americas.
  • Organizers rotate marquee speakers to showcase emerging Spanish talent, announce awards for Albert Adrià and José Gordón, and aim to surpass last year’s record attendance.