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Madrid Fashion Week Turns 40 With Strategic Reset Under New Director

Organizers frame the edition as the start of a four‑pillar push focused on talent, industry, internationalization, craftsmanship.

Overview

  • The edition closed with more than 65 designers and 250 models across the city, using venues such as Plaza Mayor and the Palacio de Cibeles to expand beyond IFEMA.
  • Madrid’s city government approved a €250,000 subsidy for Madrid es Moda along with at least €1.15 million for broader sector promotion, citing fashion’s economic weight.
  • Colombian designer Silvia Tcherassi appeared as the first invited international guest, presenting a show in Plaza Mayor to boost external visibility.
  • Emerging talent took center stage as Guillermo Décimo won the Mercedes‑Benz Fashion Talent award for his collection In Tempo.
  • Director Asier Labarga says the four‑pillar plan now guides the runway’s direction and he will consult designers to refine participation after reports of fewer labels and backstage disappointment.