Overview

• Madonna highlighted her custom Aupen handbag in a June 13 Instagram Story, featuring the patchwork crocodile design and the phrase “Today is in the bag”
• The couture bag is valued at $100,000 and stands as a one-of-one creation under Aupen’s new Haute Maroquinerie initiative
• Aupen partnered with LVMH’s Métiers d’Art arm to produce the inaugural offering of its invitation-only couture program
• Clients in the Haute Maroquinerie program collaborate directly with Aupen’s design team on bespoke, couture-level pieces that explore rare materials and unconventional shapes
• Founded in Singapore by Nicholas Tan in 2022, Aupen has gained traction through celebrity endorsements from Taylor Swift, Florence Pugh, Jenna Ortega and Priyanka Chopra