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Madonna di Campiglio to Cap Online Day Pass Sales at 14,000 on Peak Holiday Dates

The pilot targets crowding by limiting only online single-day sales, leaving passholders unaffected.

Overview

  • The cap will run during the 2025/26 season from December 28 to January 5 and from February 15 to 22.
  • Only online single-day tickets are limited; season and multi-day passes, special programs and locals are excluded.
  • Operators will add a Ski Earlier option on busy days with lifts opening at 7:30 to spread morning demand.
  • Advance booking is encouraged with reported pricing of about €59 for early online purchases versus up to €85 closer to the date.
  • Managers cite past peak loads of roughly 18,000 to about 23,000 visitors and frame the move as a first in Europe with precedents at U.S. resorts.