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Madonna di Campiglio Sets 14,000 Cap on Online Day Ski Passes for Peak Days This Winter

The pilot aims to curb overcrowding by matching sales to the resort’s assessed ideal capacity.

Overview

  • The limit applies only to online single-day tickets, with season passes, multi-day tickets, special programs and local residents excluded.
  • The trial runs during two high-demand periods in winter 2025/26: 28 December–5 January and 15–22 February.
  • Operators will offer a Ski Earlier option on busy days, letting guests start at 7:30 to spread morning demand.
  • Managers cite safety, piste quality and guest experience concerns after peak days drew roughly 18,000 to as many as about 23,000 visitors in recent years.
  • Outlets describe the move as a first for Europe with precedents at North American resorts, and guests are urged to prebook online to avoid sellouts.