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Madhya Pradesh Earns Silver at National ODOP Awards, Stepping Up Global Expansion

The government is prioritising digital branding to launch district-made goods internationally.

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Overview

  • At Bharat Mandapam in New Delhi on July 15, the state received the silver medal in the State and Union Territory category at the One District One Product Awards 2024.
  • The award recognised Madhya Pradesh’s implementation of the ODOP scheme, which has secured Geographical Indication tags for 19 district-specific products.
  • Staples like Burhanpur bananas, Raisen basmati rice and Balaghat Chinor rice are gaining traction in international markets thanks to branding and export initiatives.
  • A community-driven network of artisans, women’s self-help groups, farmer producer organisations, startups and entrepreneurs underpins the scheme across all districts.
  • Officials are expanding product-based training, packaging improvements and logistical support to build on the award momentum and boost exports.