Overview
- At Bharat Mandapam in New Delhi on July 15, the state received the silver medal in the State and Union Territory category at the One District One Product Awards 2024.
- The award recognised Madhya Pradesh’s implementation of the ODOP scheme, which has secured Geographical Indication tags for 19 district-specific products.
- Staples like Burhanpur bananas, Raisen basmati rice and Balaghat Chinor rice are gaining traction in international markets thanks to branding and export initiatives.
- A community-driven network of artisans, women’s self-help groups, farmer producer organisations, startups and entrepreneurs underpins the scheme across all districts.
- Officials are expanding product-based training, packaging improvements and logistical support to build on the award momentum and boost exports.