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Madhya Pradesh Anti-Drug Campaign Enters Active Phase

Daily rallies, street plays, film contests, media outreach involve broad public engagement across the state

Entries must be in MP4 format, in Hindi, English or Hinglish
Pamphlets and banners were distributed and displayed at various locations throughout the city
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Overview

  • The statewide "Nashe Se Doori, Hai Jaroori" campaign launched July 15 continues through July 30 with participation from every police station in Madhya Pradesh.
  • DGP Kailash Makwana and CM Mohan Yadav have framed drug abuse as a societal menace, endorsing a strategy that integrates prevention, counseling and rehabilitation.
  • District-level programs in cities like Indore have included a 2,500-person awareness rally, street plays and the inauguration of a selfie point to engage communities.
  • On July 16, Indore Police unveiled a reels and short film competition inviting entries by July 23 to leverage creative storytelling for substance-abuse awareness.
  • The campaign draws on collaboration of state departments, NGOs and religious groups to deliver daily awareness activities across schools, public spaces and digital platforms.