Overview

• The statewide "Nashe Se Doori, Hai Jaroori" campaign launched July 15 continues through July 30 with participation from every police station in Madhya Pradesh.
• DGP Kailash Makwana and CM Mohan Yadav have framed drug abuse as a societal menace, endorsing a strategy that integrates prevention, counseling and rehabilitation.
• District-level programs in cities like Indore have included a 2,500-person awareness rally, street plays and the inauguration of a selfie point to engage communities.
• On July 16, Indore Police unveiled a reels and short film competition inviting entries by July 23 to leverage creative storytelling for substance-abuse awareness.
• The campaign draws on collaboration of state departments, NGOs and religious groups to deliver daily awareness activities across schools, public spaces and digital platforms.