Overview

• Chief Minister Mohan Charan Majhi unveiled EKTA and announced Bollywood star Madhuri Dixit as the brand ambassador during the 11th National Handloom Day event in Bhubaneswar.
• EKTA is designed to provide market access, training programmes and financial assistance to handloom artisans across Odisha.
• At the Odisha TEX 2025 conclave, the state secured 33 MoUs valued at ₹7,808 crore aimed at creating roughly 53,300 jobs in textile manufacturing.
• The government’s Handloom Development Scheme and related welfare initiatives target the socio-economic uplift of over 1.3 lakh weavers and support workers in 30 districts.
• Odisha has begun establishing handloom parks equipped with modern infrastructure such as dye houses, design studios and quality control labs to modernise production.